6.9 A Degree That Equips You for the Digital Marketing Age

CVTC Digital Marketing Program at a Glance

The Digital Marketing program, offered at Chippewa Valley Technical College, educates students on new technology, topics, and programs that expand upon traditional marketing. These topics include: 

• Digital marketing analytics: The understanding of each market audience and learning how to cater to that defined audience. Creating and sharing strategies backed by professional data and course work.  
• SEO: Short for search engine optimization, SEO course work learns how to interoperate, work with, and change the data from website and social media traffic and analytics.
• Social media marketing: Creating a marketing plan, executing that plan, and learning how to use social media platforms as a tool in the modern age of marketing.  
• Mobile marketing: Marketing material to mobile and social platforms. Understanding the difference each platform and mobile will have in terms of marketing. 
• Promotional design: Creating and curating marketing materials in the forms of logos, photos, videos, graphics, and others. Understanding how to create and how to promote these materials. 

The Digital Marketing program gives you the ability to learn, grow your skills, and real results for future career opportunities. By completing the degree, you will have a richer understanding of the foundations of the digital marketing landscape and acquire a set of skills, concepts, and tools to help you digitally create, distribute, and promote products and services.

Skills That Make Your Future Possible 

Throughout this program, you will gain these amazing digital marketing skills including:

• Mobile Marketing Strategies
• Social Media Campaigns
• Audio/Video Recording and Editing
• Digital Design Concepts
• Search Engine Optimization (SEO)
• Google Analytics
• Responsive Web Design
• Basic Coding for Marketers
• Policies, Laws, and Ethics
• Adobe Photoshop, Illustrator, InDesign, Premiere, Dreamweaver, and Muse

As a student in this program, you'll be required to purchase and use a preapproved laptop to complete much of your coursework. This allows you to keep the skills and marketing materials for your professional portfolio.