The Digital Marketing program explores aspects including topics such as digital marketing analytics, SEO (Search Engine Optimization), social media marketing, mobile marketing, promotional design, and will learn each of these topics thought the course. When you complete the Digital Marketing course you'll have a richer understanding of the foundations of the digital marketing scene and acquire skills, concepts, and tools to help you digitally create, distribute, and promote products and services to the benefit of you and your career, or to others around you!
As a student in this program, you'll be required to purchase and use a preapproved laptop to complete much of your coursework. Please contact Student Services, or scroll down to learn more or if you have any questions.
Throughout the program, you'll gain skills that will help you in possible future careers including:
- Mobile Marketing Strategies
- Social Media Campaigns
- Audio/Video Recording and Editing
- Digital Design Concepts
- Search Engine Optimization (SEO)
- Google Analytics
- Responsive Web Design
- Basic Coding for Marketers
- Policies, Laws, and Ethics
- Adobe Photoshop, Illustrator, InDesign, Premiere, Dreamweaver, and Muse
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