The Digital Marketing program examines the world of marketing in the digital aspect. This program focuses on topics such as SEO, social media marketing, mobile marketing, and promotional design. This program will provide you with hand on, real-life experiences that will contribute toward your robust portfolio. Upon completion of the program, you will have extensive knowledge of how to help create, distribute, and promote products and services throughout the digital world.
As a student in this program, you'll be required to purchase and use a preapproved laptop to complete much of your coursework.
Throughout this program, you will gain digital marketing skills including:
- Mobile Marketing Strategies
- Social Media Campaigns
- Audio/Video Recording and Editing
- Digital Design Concepts
- Search Engine Optimization (SEO)
- Google Analytics
- Responsive Web Design
- Basic Coding for Marketers
- Policies, Laws, and Ethics
- Adobe Photoshop, Illustrator, InDesign, Premiere, Dreamweaver, and Muse
Career Opportunities include:
- Digital Media Specialist
- Email Marketing Processor
- Graphic Designer
- Marketing Representative
- Print Advertising Technician
- Sales Representative
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