Sunday, October 4, 2020

6.9 Digital Marketing Overview

 The Digital Marketing program explores aspects of the digital marketing age. Topics you will learn about will include data analysis, search engine optimization (SEO), creating and developing content for social media and mobile platforms, and designing promotions. Upon completion of the program, you will be able to digitally create, distribute, and promote products and services.


All students are required to purchase and use a preapproved laptop to complete much of your coursework.


Digital marketing skills you will gain include:

  • Mobile Marketing Strategies

  • Social Media Campaigns

  • Audio/Video Recording and Editing

  • Digital Design Concepts

  • Search Engine Optimization (SEO)

  • Google Analytics

  • Responsive Web Design

  • Basic Coding for Marketers

  • Policies, Laws, and Ethics

  • Adobe Photoshop, Illustrator, InDesign, Premiere, Dreamweaver, and Muse

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