The Digital Marketing program explores aspects of the digital marketing age. Topics you will learn about will include data analysis, search engine optimization (SEO), creating and developing content for social media and mobile platforms, and designing promotions. Upon completion of the program, you will be able to digitally create, distribute, and promote products and services.
All students are required to purchase and use a preapproved laptop to complete much of your coursework.
Digital marketing skills you will gain include:
Mobile Marketing Strategies
Social Media Campaigns
Audio/Video Recording and Editing
Digital Design Concepts
Search Engine Optimization (SEO)
Google Analytics
Responsive Web Design
Basic Coding for Marketers
Policies, Laws, and Ethics
Adobe Photoshop, Illustrator, InDesign, Premiere, Dreamweaver, and Muse
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