The Digital Marketing program explores topics such as digital marketing analytics, SEO, social media marketing, mobile marketing and promotional design. Upon Completion, student's will be able to take their set of skills and apply it to jobs such as:
- Digital Media Specialist
- Email Marketing Processor
- Graphic Designer
- Marketing Representative
- Print Advertising Technician
- Sales Representative
When you complete the Digital Marketing program you will have a richer understanding of the foundations of the digital marketing landscape and acquire a vast set of skills, concepts, and tools to help you digitally create, distribute, and promote products and services.
As a student in this program you'll be required to purchase and use a preapproved laptop to complete much of your coursework.
Throughout this program, you will gain digital marketing skills including:
- Mobile Marketing Strategies
- Social Media Campaigns
- Audio/Video Recording and Editing
- Digital Design Concepts
- Search Engine Optimization (SEO)
- Google Analytics
- Responsive Web Design
- Basic Coding for Marketers
- Policies, Laws, and Ethics
- Adobe Photoshop, Illustrator, InDesign, Premiere, Dreamweaver, and Muse
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