The Digital Marketing program explores all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers. When you complete the Digital Marketing program you will have a better understanding of critical thinking and use case studies and real-world examples to learn from successes and failures.
As a student in the program, you'll be required to purchase and use a preapproved laptop to complete much of your coursework.
Throughout this program, you will gain digital marketing skills including:
- Mobile Marketing Strategies
- Social Media Campaigns
- Audio/Video Recording and Editing
- Digital Design Concepts
- Search Engine Optimization (SEO)
- Google Analytics
- Responsive Web Design
- Basic Coding for Marketers
- Policies, Laws, and Ethics
- Adobe Photoshop, Illustrator, InDesign, Premiere, Dreamweaver, and Muse
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