6.9 Why CVTC's Digital Marketing Program Is A Great Option For Older Students

Learn How To Use Social Media For Business

CVTC’s Digital Marketing program offers cutting-edge classes when it comes to promoting businesses on social media. The instructors teach valuable information from the ground up that gives students powerful tools and insights to build an effective online presence. The program helps students to gain new skills to create quality online content, along with the best practices for posting content that will help them to achieve the greatest results in business.

Ethics, Resources, And Skills

At CVTC, there is a strong emphasis on legal and ethical conduct for graduates to bring into the workforce. The students will have an opportunity to familiarize themselves with a broad range of online resources that will help them in their digital marketing endeavors. Because of the utilization of various Adobe products that are included with the tuition, students are expected to have a pre-approved laptop for the program. Here are just some of the following skills that students will acquire from CVTC's Digital Marketing program: 

• Running a successful online campaign
• Filming and editing quality video
• Recording and editing quality audio
• Designing content that is appealing on the web
• Analyzing data to monitor content engagement
• Achieving a higher ranking for content on various search engines
• Creating a website that will attract and engage customers

CVTC, the Perfect in Between for Digital Marketers

 DIGITAL MARKETING OVERVIEW

The Digital Marketing program explores aspects of the digital marketing age, including topics such as digital marketing analytics, SEO, social media marketing, mobile marketing and promotional design. When you complete the Digital Marketing program you will have a richer understanding of the foundations of the digital marketing landscape and acquire a set of skills, concepts, and tools to help you digitally create, distribute, and promote products and services.

As a student in this program you'll be required to purchase and use a preapproved laptop to complete much of your coursework.

Throughout this program, you will gain digital marketing skills including:

• Mobile Marketing Strategies
• Social Media Campaigns
• Audio/Video Recording and Editing
• Digital Design Concepts
• Search Engine Optimization (SEO)
• Google Analytics
• Responsive Web Design
• Basic Coding for Marketers
• Policies, Laws, and Ethics
• Adobe Photoshop, Illustrator, InDesign, Premiere, Dreamweaver, and Muse

If you're anyone like me, you want a grand college education without breaking the bank to it. I have tremendously enjoyed my experience in the Digital Marketing program at CVTC thus far. Each class I have taken has offered knowledge and resources I can actually utilize in the digital marketing field. 

In Wisconsin, CVTC is one of the two only places to solely study digital marketing. As someone that knew their strong suits were in digital marketing rather than traditional marketing, CVTC's Digital Marketing program really stood out. 

I have grown so much since starting my journey with CVTC. I foresee myself getting a career I will love in the digital marketing industry. I would recommend CVTC's Digital Marketing Program to any content creator, or anyone with interest in the field in general. 

6.9 Why CVTC Does It Better

 I could not be happier with the Professional Communications program at CVTC. This program has polished my professional, technical, and business writing for a variety of media and industries. Throughout the duration of the program, I have worked on projects that build skills applicable to real-world professional careers such as technical writing, copywriting, editing, grant writing, and other related writing careers. I’ve designed brochures and ads; written grant proposals; written blogs; as well as, proofreading and editing technical manuals. This program has provided fun projects that help me gain experience and develop my skills for the professional world. Because of this program, I am now proficient in theories of rhetoric, writing, and digital literacy; document design, production, and management; editing and proofreading; visual rhetoric and multimedia composition; documentation development; web writing; and publishing. Getting a degree in Professional Communications through CVTC is simple, informative, and fun; and opens up your career options to some awesome possibilities.

Each course takes eight weeks to complete and I have enjoyed earning my degree with the flexibility and convenience of the program being 100% online. I’m a single mom who works full-time and being able to choose when I do my school work is so helpful. 

Throughout this program, you'll learn valuable skills such as:

• Document design, production, and management

• Documentation development

• Publishing in print and electronic media

• Rhetoric, writing, and digital literacy theories

• Social media content creation

• Usability testing

• Visual rhetoric and multimedia composition
• Web content writing

6.9 Digital Marketing Overview

The Digital Marketing program explores all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers. When you complete the Digital Marketing program you will have a better understanding of critical thinking and use case studies and real-world examples to learn from successes and failures.

As a student in the program, you'll be required to purchase and use a preapproved laptop to complete much of your coursework.

Throughout this program, you will gain digital marketing skills including:

• Mobile Marketing Strategies
• Social Media Campaigns
• Audio/Video Recording and Editing
• Digital Design Concepts
• Search Engine Optimization (SEO)
• Google Analytics
• Responsive Web Design
• Basic Coding for Marketers
• Policies, Laws, and Ethics
• Adobe Photoshop, Illustrator, InDesign, Premiere, Dreamweaver, and Muse

6.9 Three Reasons Why Choosing CVTC's Professional Communications Program is the BEST Decision You'll Ever Make

Making the decision to attend the Chippewa Valley Technical College (CVTC) as Professional Communications student was one of the best decisions I’ve ever made. Let me tell you why. It’s really as simple as 1…2…3!

1. The instructors are masters of their craft. The instructors at CVTC have years of experience in their fields. This means that they’re able to communicate in a way that is both relatable and understandable. When you attend a course through CVTC, it’s much like you’re at an event and talking to someone who’s really excited about what he/she does. They break down content into easily-digestible bits and avoid focusing on meaningless fluff that’s not relevant to you or what you need to know. 

2. The content learned is applied to everyday life. Unlike taking a class in analyzing classic literature (which I love, but it’s not exactly practical), the content you will learn during your time at CVTC will be continuously tied back to how/why it applies to your daily personal or work-life. You will learn ways of making your work-life more efficient. You’ll also learn how to better reach your peers and business partners. You will learn how to more effectively use Microsoft Office, or you’ll learn how to write a business proposal that is engaging and communicates your message in a way that maximizes your audience’s buy-in. Whatever you learn, you can be sure that you will use it every day of your life.

3. The content is delivered 100% online. The program is one that is offered solely online. This is a godsend for me—and others—because it allows for more flexibility with my work schedule. It truly is a perfect option for working adults! This, of course, doesn’t mean that you can do your work whenever you feel like it. The instructors are pros at creating engaging online platforms for learning, and they’re great at holding students accountable to adhere to deadlines. What it does mean is this: you can save on gas money and take away the stress of making sure you have to be in class at a precise time. If online only isn’t 100% your thing, CVTC does offer blended courses, so you can still attend a face-to-face class one or two days a week and do most of the course work online. The instructors are also dedicated to ensuring you succeed. They will make time for you to meet with them. You just have to ask!

That’s Not All!
Throughout this program, you'll learn valuable skills such as:

• Document design, production, and management

• Documentation development

• Publishing in print and electronic media

• Rhetoric, writing, and digital literacy theories

• Social media content creation

• Usability testing

• Visual rhetoric and multimedia composition

• Web content writing