6.9 Why CVTC's Digital Marketing Program Is A Great Option For Older Students

Learn How To Use Social Media For Business

CVTC’s Digital Marketing program offers cutting-edge classes when it comes to promoting businesses on social media. The instructors teach valuable information from the ground up that gives students powerful tools and insights to build an effective online presence. The program helps students to gain new skills to create quality online content, along with the best practices for posting content that will help them to achieve the greatest results in business.

Ethics, Resources, And Skills

At CVTC, there is a strong emphasis on legal and ethical conduct for graduates to bring into the workforce. The students will have an opportunity to familiarize themselves with a broad range of online resources that will help them in their digital marketing endeavors. Because of the utilization of various Adobe products that are included with the tuition, students are expected to have a pre-approved laptop for the program. Here are just some of the following skills that students will acquire from CVTC's Digital Marketing program: 

• Running a successful online campaign
• Filming and editing quality video
• Recording and editing quality audio
• Designing content that is appealing on the web
• Analyzing data to monitor content engagement
• Achieving a higher ranking for content on various search engines
• Creating a website that will attract and engage customers

CVTC, the Perfect in Between for Digital Marketers

 DIGITAL MARKETING OVERVIEW

The Digital Marketing program explores aspects of the digital marketing age, including topics such as digital marketing analytics, SEO, social media marketing, mobile marketing and promotional design. When you complete the Digital Marketing program you will have a richer understanding of the foundations of the digital marketing landscape and acquire a set of skills, concepts, and tools to help you digitally create, distribute, and promote products and services.

As a student in this program you'll be required to purchase and use a preapproved laptop to complete much of your coursework.

Throughout this program, you will gain digital marketing skills including:

• Mobile Marketing Strategies
• Social Media Campaigns
• Audio/Video Recording and Editing
• Digital Design Concepts
• Search Engine Optimization (SEO)
• Google Analytics
• Responsive Web Design
• Basic Coding for Marketers
• Policies, Laws, and Ethics
• Adobe Photoshop, Illustrator, InDesign, Premiere, Dreamweaver, and Muse

If you're anyone like me, you want a grand college education without breaking the bank to it. I have tremendously enjoyed my experience in the Digital Marketing program at CVTC thus far. Each class I have taken has offered knowledge and resources I can actually utilize in the digital marketing field. 

In Wisconsin, CVTC is one of the two only places to solely study digital marketing. As someone that knew their strong suits were in digital marketing rather than traditional marketing, CVTC's Digital Marketing program really stood out. 

I have grown so much since starting my journey with CVTC. I foresee myself getting a career I will love in the digital marketing industry. I would recommend CVTC's Digital Marketing Program to any content creator, or anyone with interest in the field in general. 

6.9 Why CVTC Does It Better

 I could not be happier with the Professional Communications program at CVTC. This program has polished my professional, technical, and business writing for a variety of media and industries. Throughout the duration of the program, I have worked on projects that build skills applicable to real-world professional careers such as technical writing, copywriting, editing, grant writing, and other related writing careers. I’ve designed brochures and ads; written grant proposals; written blogs; as well as, proofreading and editing technical manuals. This program has provided fun projects that help me gain experience and develop my skills for the professional world. Because of this program, I am now proficient in theories of rhetoric, writing, and digital literacy; document design, production, and management; editing and proofreading; visual rhetoric and multimedia composition; documentation development; web writing; and publishing. Getting a degree in Professional Communications through CVTC is simple, informative, and fun; and opens up your career options to some awesome possibilities.

Each course takes eight weeks to complete and I have enjoyed earning my degree with the flexibility and convenience of the program being 100% online. I’m a single mom who works full-time and being able to choose when I do my school work is so helpful. 

Throughout this program, you'll learn valuable skills such as:

• Document design, production, and management

• Documentation development

• Publishing in print and electronic media

• Rhetoric, writing, and digital literacy theories

• Social media content creation

• Usability testing

• Visual rhetoric and multimedia composition
• Web content writing

6.9 Digital Marketing Overview

The Digital Marketing program explores all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers. When you complete the Digital Marketing program you will have a better understanding of critical thinking and use case studies and real-world examples to learn from successes and failures.

As a student in the program, you'll be required to purchase and use a preapproved laptop to complete much of your coursework.

Throughout this program, you will gain digital marketing skills including:

• Mobile Marketing Strategies
• Social Media Campaigns
• Audio/Video Recording and Editing
• Digital Design Concepts
• Search Engine Optimization (SEO)
• Google Analytics
• Responsive Web Design
• Basic Coding for Marketers
• Policies, Laws, and Ethics
• Adobe Photoshop, Illustrator, InDesign, Premiere, Dreamweaver, and Muse

6.9 Three Reasons Why Choosing CVTC's Professional Communications Program is the BEST Decision You'll Ever Make

Making the decision to attend the Chippewa Valley Technical College (CVTC) as Professional Communications student was one of the best decisions I’ve ever made. Let me tell you why. It’s really as simple as 1…2…3!

1. The instructors are masters of their craft. The instructors at CVTC have years of experience in their fields. This means that they’re able to communicate in a way that is both relatable and understandable. When you attend a course through CVTC, it’s much like you’re at an event and talking to someone who’s really excited about what he/she does. They break down content into easily-digestible bits and avoid focusing on meaningless fluff that’s not relevant to you or what you need to know. 

2. The content learned is applied to everyday life. Unlike taking a class in analyzing classic literature (which I love, but it’s not exactly practical), the content you will learn during your time at CVTC will be continuously tied back to how/why it applies to your daily personal or work-life. You will learn ways of making your work-life more efficient. You’ll also learn how to better reach your peers and business partners. You will learn how to more effectively use Microsoft Office, or you’ll learn how to write a business proposal that is engaging and communicates your message in a way that maximizes your audience’s buy-in. Whatever you learn, you can be sure that you will use it every day of your life.

3. The content is delivered 100% online. The program is one that is offered solely online. This is a godsend for me—and others—because it allows for more flexibility with my work schedule. It truly is a perfect option for working adults! This, of course, doesn’t mean that you can do your work whenever you feel like it. The instructors are pros at creating engaging online platforms for learning, and they’re great at holding students accountable to adhere to deadlines. What it does mean is this: you can save on gas money and take away the stress of making sure you have to be in class at a precise time. If online only isn’t 100% your thing, CVTC does offer blended courses, so you can still attend a face-to-face class one or two days a week and do most of the course work online. The instructors are also dedicated to ensuring you succeed. They will make time for you to meet with them. You just have to ask!

That’s Not All!
Throughout this program, you'll learn valuable skills such as:

• Document design, production, and management

• Documentation development

• Publishing in print and electronic media

• Rhetoric, writing, and digital literacy theories

• Social media content creation

• Usability testing

• Visual rhetoric and multimedia composition

• Web content writing

6.9 Digital Marketing Overview

 

Digital Marketing Program at CVTC 

The Digital Marketing program gives you an insight into the world of marketing online. The digital world is rapidly changing and we keep you up to date on the strategies. You will learn about digital marketing analytics, SEO, social media marketing/managing, mobile marketing, and promotional marketing. After you have finished the Digital Marketing program you will have greatly enhanced your skills all around as Digital Marketer and the strategies, concepts, to promote, distribute, and create ideas then display them with a creative digital touch.

As a student in this program, you are required to own and use a preapproved laptop to use within the course time.

Your Skills After Completion

Throughout your classes at CVTC, you will enhance your digital marketing skills in: 

• Mobile Marketing Strategies
• Social Media Campaigns
• Audio/Video Recording and Editing
• Digital Design Concepts
• Search Engine Optimization (SEO)
• Google Analytics
• Responsive Web Design
• Basic Coding for Marketers
• Policies, Laws, and Ethics
• Adobe Photoshop, Illustrator, InDesign, Premiere, Dreamweaver, and Muse

6.9 Professional Communications Overview

Professional communications overview

The Professional Communications program at CVTC focuses on professional, technical, and business writing. Here you will gain skills in writing for a variety of media and industries; preparing individuals for various careers including:

·      technical writers

·      copywriters

·      editors and

·      grant writers 

 

Individuals with a Professional Communications degree can find successful careers in Business, government or even non-profit.

Valuable skills you will learn:

·      Document design, production, and management

·      Documentation development

·      Publishing in print and electronic media

·      Rhetoric, writing, and digital literacy theories

·      Social media content creation

·      Visual rhetoric and multimedia composition

·      Web content writing

 

A New Kind of Learning

Program is completely online, offering our students flexibility and convenience while they learn. Students will receive access to online support and training to help them transition into online courses.

6.9 How to Become the Influence Behind the Influencer

Create Like a Pro

If you like social media then this is the program for you. The skills gained through most of the program courses allow you to create meaningful and engaging content that will delight your audience that ensures your or your client’s message is heard and fully understood. This is instructed throughout the program with design classes with a focus on writing, graphic, web, video, and audio design.

Overview

Many aspects of the Digital Marketing program create great employment outcomes for graduates. Students graduating from this program are able to apply skills in an agile manner with the everchanging digital world. This program explores and master skills including but not limited to:

• Digital marketing analytics
• SEO
• social media marketing
• Mobile marketing
• Promotional design

This program is designed to build upon itself over several semesters resulting in culminating projects that can be used to obtain employment after graduation in the form of a portfolio. This program is looking into the future, how will you create yours?

6.9 A Career You Can Thrive In with Today's Digital World

Do you enjoy interacting on social media and using technology? Are you a critical thinker with a creative soul ready to be successful in today's business world? If you answered yes, we know you would be an excellent fit for our Digital Marketing program. 

Throughout this program, you will learn how to build trusting relationships with clients on digital platforms, create content your audience will pay attention to, get noticed online, and so much more. We've got you covered whether you want to start up your own successful business or help another business with things such as rebranding, increasing online engagement, or creating awareness on a new product. The digital world is more prevalent than ever, and understanding how to utilize digital platforms is key to a thriving career.

Skills acquired through the program include: 

• Mobile Marketing Strategies
• Social Media Campaigns
• Audio/Video Recording and Editing
• Digital Design Concepts
• Search Engine Optimization (SEO)
• Google Analytics
• Responsive Web Design
• Basic Coding for Marketers
• Policies, Laws, and Ethics
• Adobe Photoshop, Illustrator, InDesign, Premiere, Dreamweaver, and Muse

Don't just take our word for it; here's what a recent graduate of the program had to say: 

"The program instructors truly care about your success and provide valuable hands-on experience. Thanks to CVTC, I now have the tools and skills I need to succeed in this digital world. Everything I have learned has allowed me to build lasting connections with clients and drive up sales, even during a pandemic."-Lexie Beseler, Class of 2020

Sound like fun? We'd love to have you join our Digital Marketing crew. You can apply here, or meet with us in person and take a program tour! 

 

6.9 A Degree That Equips You for the Digital Marketing Age

CVTC Digital Marketing Program at a Glance

The Digital Marketing program, offered at Chippewa Valley Technical College, educates students on new technology, topics, and programs that expand upon traditional marketing. These topics include: 

• Digital marketing analytics: The understanding of each market audience and learning how to cater to that defined audience. Creating and sharing strategies backed by professional data and course work.  
• SEO: Short for search engine optimization, SEO course work learns how to interoperate, work with, and change the data from website and social media traffic and analytics.
• Social media marketing: Creating a marketing plan, executing that plan, and learning how to use social media platforms as a tool in the modern age of marketing.  
• Mobile marketing: Marketing material to mobile and social platforms. Understanding the difference each platform and mobile will have in terms of marketing. 
• Promotional design: Creating and curating marketing materials in the forms of logos, photos, videos, graphics, and others. Understanding how to create and how to promote these materials. 

The Digital Marketing program gives you the ability to learn, grow your skills, and real results for future career opportunities. By completing the degree, you will have a richer understanding of the foundations of the digital marketing landscape and acquire a set of skills, concepts, and tools to help you digitally create, distribute, and promote products and services.

Skills That Make Your Future Possible 

Throughout this program, you will gain these amazing digital marketing skills including:

• Mobile Marketing Strategies
• Social Media Campaigns
• Audio/Video Recording and Editing
• Digital Design Concepts
• Search Engine Optimization (SEO)
• Google Analytics
• Responsive Web Design
• Basic Coding for Marketers
• Policies, Laws, and Ethics
• Adobe Photoshop, Illustrator, InDesign, Premiere, Dreamweaver, and Muse

As a student in this program, you'll be required to purchase and use a preapproved laptop to complete much of your coursework. This allows you to keep the skills and marketing materials for your professional portfolio.

6.9 Why You Should Consider a Career in Professional Communications NOW!

CVTC’s Professional Communications program is a wonderful two-year program that is 100% online. Many of the courses take only eight weeks to complete, allowing for more flexibility and convenience than traditional in-person classes.

This program focuses largely on professional, technical, and business writing and allows students to practice writing for a variety of different medias and industries. With a Professional Communications degree, students will be prepared for careers such as:

• Technical reporting
• Copywriter
• Editor
• Grant writer

Students will also learn valuable skills in the program including:

• Document design, production, and management
• Documentation development
• Editing and proofreading
• Management skills
• Publishing in print and electronic media
• Rhetoric, writing, and digital literacy theories
• Social media content creation
• Usability testing
• Visual rhetoric and multimedia composition
• Web content writing

 A degree from CVTC in Professional Communication is your key to endless career options across multiple industry sectors and is the right choice for your future!

6.9 It's a Digital Marketing World!

The Digital Marketing program examines the world of marketing in the digital aspect. This program focuses on topics such as SEO, social media marketing, mobile marketing, and promotional design. This program will provide you with hand on, real-life experiences that will contribute toward your robust portfolio. Upon completion of the program, you will have extensive knowledge of how to help create, distribute, and promote products and services throughout the digital world.  
As a student in this program, you'll be required to purchase and use a preapproved laptop to complete much of your coursework.
Throughout this program, you will gain digital marketing skills including:

• Mobile Marketing Strategies

• Social Media Campaigns

• Audio/Video Recording and Editing

• Digital Design Concepts

• Search Engine Optimization (SEO)

• Google Analytics

• Responsive Web Design

• Basic Coding for Marketers

• Policies, Laws, and Ethics

• Adobe Photoshop, Illustrator, InDesign, Premiere, Dreamweaver, and Muse

Career Opportunities include:

• Digital Media Specialist

• Email Marketing Processor

• Graphic Designer

• Marketing Representative

• Print Advertising Technician

• Sales Representative

Professional Communications - Not Just for the Professionals

Program Overview

Are you looking for a degree that will put your writing skills to great use? CVTC’s Professional Communications program focuses on many types of writing for a variety of media and industries and will ensure you are prepared for a wide selection of careers, such as a future as a copywriter, editor, or a grant writer. Whether you choose to work in the business, government, or non-profit fields, this program has something for you! A Professional Communications degree is perfect for those who want to have flexibility while picking their future career. Also, each course takes eight weeks to complete, and the program is conveniently located 100% online; this enables you to be able to balance your busy schedule with your education.

Course topics consist of:

• Document design
• Documentation development
• Print and electronic publishing
• Rhetorical theories
• Creating content for social media
• Usability testing
• Visual rhetoric and multimedia composition
• Creating web content

6.9 Professional Communications. You Can Do It!

 

CVTC's Professional Communications program focuses on professional, technical, and business writing for a variety of media and industries.

A degree in Professional Communications gives you endless career options across multiple industry sectors:

·     Technical writers

·     Copywriters

·     Editors

·     Grant writers

·     Related writing careers in business, government, and non-profit organizations.

Each course takes eight weeks to complete and, students will enjoy earning their degree with the flexibility and convenience of this 100% online program. The format allows anyone the confidence to know they can have a busy life but still conquer their goals!

Throughout this program, you will learn theories and valuable skills:

·     Editing and proofreading

·     Document design, production, and management

·     Documentation development

·     Publishing in print and electronic media

·     Rhetoric, writing, and digital literacy theories

·     Social media content creation

·     Usability testing

·     Visual rhetoric and multimedia composition

·     Web content writing

Past student quote:

"As a non-traditional student with children and a job, I was able to advance my learning here. This program gave me the tools and confidence to fulfill my goals in this career. CVTC is a great place to learn. This program is truly for anyone!"

6.9 The Wonderful Professional Communications Program

Professional Communications Overview

Chippewa Valley Technical College's Professional Communications Program focuses on technical and professional writing for a variety of industries. This program prepares individuals for careers such as technical writers, copywriters, editors, and many others. This program provides you with endless career options.

Courses Include:

• Theories of rhetoric
• Digital literacy
• Document design
• Management
• Editing and proofreading 
• Web writing
• Publishing

You'll learn valuable skills such as:

• Document design, production, and management
• Documentation development
• Publishing in print and electronic media
• Rhetoric, writing, and digital literacy theories
• Social media content creation
• Usability testing
• Visual rhetoric and multimedia composition
• Web content writing

Each course is eight weeks long and at your convenience with this course being 100% online!

6.9 Digital Marketing Can Change Your Life

The Digital Marketing program is a program that works with marketing in the digital aspect, such as SEO, social media marketing, mobile marketing, promotional design, and digital marketing analytics. With your Digital Marketing degree, you will have an outstanding portfolio from all of your hands-on learning to help you create, distribute, and promote products and services. A previous student, Melinda, said at graduation, "Not only did I earn a degree, but I also built relationships with classmates and instructors. I have never had such an amazing experience in my life." 

As a student in this program, you'll be required to purchase and use a preapproved laptop to complete much of your coursework.

Throughout this program, you will gain digital marketing skills, including:

• Mobile Marketing Strategies
• Social Media Campaigns
• Audio/Video Recording and Editing
• Digital Design Concepts
• Search Engine Optimization (SEO)
• Google Analytics
• Responsive Web Design
• Basic Coding for Marketers
• Policies, Laws, and Ethics
• Adobe Photoshop, Illustrator, InDesign, Premiere, Dreamweaver, and Muse

6.9 Digital Marketing Overview

In the Digital Marketing program at CVTC you will learn exciting tools and techniques that will directly help you in the field. Through engaging course content you will develop a strong base knowledge of marketing strategies, graphic design, the ethics of marketing, along with many other skills.

As a student in the Digital Marketing program at CVTC you will have access to a state of the art learning center, optimized for your success with a space for studying, mingling with entrepreneurial peers at events such as 1 million cups, or using the Macbook Pros available for short-term checkout!

It’s an exciting time to be a digital marketing student in this digital era. As a student in this program you will gain the insights to help you create various materials on a digital platform as well as distribute and promote your creations. Sign up for classes today!

6.9 A Program with Endless Career Possibilities: Professional Communications

 

Program Overview

If you’d like to take your writing skills to the next level, the Professional Communications Program at CVTC might just be a great fit for you! The program focuses on professional, technical, and business writing for various media and industries, preparing you for a professional career as a technical writer, copywriter, editor, grant writer, or another related writing career. Whether in business, government, or non-profit organizations, a degree in Professional Communications will give you limitless career options across multiple industry sectors.

Course topics include:

• Writing and digital literacy
• Theories of rhetoric
• Document design and production
• Editing and proofreading
• Multimedia composition
• Documentation development
• Web writing and publishing
• Social media content creation 

Each course takes eight weeks to complete, and you’ll enjoy earning your degree with the flexibility and convenience of this 100% online program.

6.9 Digital Marketing Program

Program Overview

The Digital Marketing program is for students who want to take business to the next level and use technology to showcase their ideas. This allows students to show who they are through their work and use their sense of creativity in designs. Completing the program, students will have a in depth understanding in marketing analytics, digital media/design, and promotions. Our instructors are set on success of students and the skills they acquire to use in future careers such as:

 

·      Digital Media Specialist

·      Email Marketing Processor

·      Graphic Designer

·      Marketing Representative

·      Print Advertising Technician

·      Sales Representative

 

Skills that students will gain throughout the Digital Marketing program:

 

·      Mobile Marketing Strategies

·      Social Media Campaigns

·      Audio/Video Recording and Editing

·      Digital Design Concepts

·      Search Engine Optimization (SEO)

·      Google Analytics

·      Responsive Web Design

·      Basic Coding for Marketers

·      Policies, Laws, and Ethics

·      Adobe Photoshop, Illustrator, InDesign, Premiere, Dreamweaver, and Muse

 

Is this a program for you? “Click Here” to start your Digital Marketing journey by applying today!